Launching of this drive was held at the Finance and Trade Centre (FTC) here on Thursday.
"Climate change has emerged as a drastic challenge causing environmental degradation that is not only threatening environmental sustainability but also Pakistan's ability to conserve its natural resources. It is therefore incumbent upon everyone to support the Government's Clean and Green Pakistan programme and plant more trees to counter deforestation and combat the escalating challenges of climate change" said Rizwan U Khan, General Manager Coca-Cola Pakistan and Afghanistan while speaking about the campaign.